RSA PROJECT " LOGO SKETCHES "

website/app layout

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20/20 presentation

My 20/20 presentation is about my Disney collection. Walt Disney once said, “Laughter is timeless, Imagination has no age and dreams are forever”. This quote is one of my favorite quotes. Disney characters  inspires me a lot and its brings out the kid in me.

The first picture is a picture of me when I was 6 wearing a Minnie mouse t-shirt. Like all kids I was in love with mickey and Minnie mouse a lot. I watched every single movie and read every single magazine Disney produced, Each movie was different than the other have different values, morals and lessons . What I really like about Minnie mouse character is her loving, sweet and sensitive personality.

The second picture is my high school file. I took a lot of art classes and I used to keep my pencil drawings in this file , also I used to draw on my books and notebooks and at the end of each year I crop all the pages which has my drawings and keep it in this file .

Third, the tinker bell Mug. I love all the Disney mugs. I have maybe more than 10 different mugs. This mug was my university mug. I used to drink from it when I study. What I like about this mug is the way they did the imposing and the bright green color.

Forth, Minnie mouse ears head band. I bought this headband in 1996 and I still have it. For me Minnie mouse represent the cute innocent girl who is happy and fun all the time and loved by everyone. This picture was taking in my little cousin birthday. It was a “ Minnie mouse theme birthday party. I was the party planner.

Fifth , Hakuna matata Henna Tattoo . Hakuna matata it means no worries for the rest of your days. I love this phrase a lot. It motivates me a lot. Every time I hear the song I smile. It changes my mood.

Sixth , When I moved to my apartment here in London , my uncle gave me this , to encourage me to cook because he knew that I love Disney stuff . I didn’t use it yet because I don’t know how to cook. but maybe some day im goanna use it .

Seventh, My favorite notebook, I really love to buy unique notebooks, and this notebook is one of the unique notebook collections I have. I really love how it well made. The colors the materials everything is well made. Those stuff really inspires me , the little details on the stuff I collect is a big inspiration for me .

Eightieth, Plasters, I always put a pack of plasters in my purse, maybe because I’m the oldest and I always take the kids out. So I buy colorful plasters. Once I was in the underground and a man was setting in front of me and his finger was injured so I opened my purse and give him a plaster, so the one I pulled out was a Minnie mouse plaster, so I told him to wait and give him a goofy one, and he start laughing.

Ninth , My Mickey Mouse pen. I just love all their stuff; it takes me to a different world full of colors and characters. Every time I enter a Disney store I start collecting all the stuff , everything attracts me .

Tenth , Ohana means family . family means nobody gets left behind or forgotten . My family is the most important thing in my life . I love this quote and loved the movie a lot .

Eleventh, Brave notebook was a gift from my little sister. She wants me to be brave like brave character . I used it to sketch my ideas for my projects and put all mu thoughts in it .

Twelfth ,  I have a lot of Disney pullovers . and this is one of them , lady and the tramp maroon pullover , and the picture was taken last winter in Kuwait’s desert .

Thirteenth, My new slipper, I bought them two weeks ago from Disney store, I took this picture and send it to my mother m she told me: deema you’re an MA student and still buying those stuff..

Fourteenth, Mike From the movie monsters inc. this part was about university days and how the characters first met. It was hilarious, fun and full of lessons . it was about friendship and loyalty . the movie was so good and I liked mike character a lot .

Fifteenth, Winnie the pooh .. this is my favorite stuffed toy . I like the round shape of Winnie , its really cute . I fall in love with this Winnie when i saw it  . I love Winnie the pooh movies . the morals and the values teach the kids are brilliant . I always remember when Christopher said to Winnie to always remember that your braver than you believe and stronger than you seem and smarter than you think.

Sixteenth, Ratatouille !! this movie was amazing , I watched it 5 times , there was an Egyptian translation ! and it was so funny , the way the charecters look is amazing , how the illustrations made them look cute mice .

Seventeenth, Our Mickey mouse waffle machine . everytime the kids sleepover at our house , they ask to made some  mickey waffles , so its really famous among my relatives and family .

Eighteenth, Arial doll . this is me .. this is my favorite Disney princess . I like arial’s personality and how she is smart , sweet , lovable and bright . I like the way she love the sea and the sea world . my favorite place in the whole world is the beach and the sea ..

Nineteenth , I don’t know the name of the character but I love the way they designed this notebook . the shape of the square duck , the color is amazing , the way the mouth and the tale are out of the square shape is brilliant .

Twentieth,  My favorite song Circle of the wind .. so inspiring

As you can see Disney stuff are my biggest inspiration , every time I see the stuff I have I get inspire to do something or to sketch an idea . the colors , the shapes , the materials and the illustrations are so inspiring for me . not only this the stiry behind those stuff also touches my heart and takes  my imagination to another world .

posters sketches " RSA project "

RSA PROJECT " SKETCHES"

Business for Design " environmental typographic design 2 "

Wall of wishes by Gordon Young , in Bristol Brunel Academy .

The Bristol Brunel Academy is one of the schools that was rebuild in the city under the tomorrow's school project . Everything in this school is new and modern . The school also is covered by a wifi network , so it is the school of the future . When they finished the project they asked Gordon Young to do an art work that shows the spirit of the students and the school , so he went to the school and did a workshop with the student , and then he got inspired to do the wishes wall . Everyone was involved to do this . the pupils , teachers , cleaners and staff all wrote their wishes  . and then he started to do the artwork , he used the marble which in my opinion give you the feeling of something valuable and modern . The idea is amazing and also the kids will learn from it alone . The school is the place where you can set a goal for yourself and work hard to make it come true. The wall is a brilliant idea to let the student to think about there dreams , wishes and goals and how there gonna make them come to life . For me if i where a kid going to this school and seeing the wall every time i enter the school , it will reminded me of my wishes and dreams . you see it as  a simple idea but it have a big influence .

Business for Design " environmental typographic design 1 "

The way finding system for the Eureka Tower Car park in Melbourne , designed by Axel Peemoller , an German graphic designer who studied in dusseldorf ( Germany ) , humburg ( Germany ) and Melbourne ( Australia ) .  He designed a lot of things such as books, brochures, magazines, annuals, icons, typefaces, corporate identities, brand strategies, environmental graphics and posters. His work is really amazing. This parking design grabs my attention when I was looking for an environmental typography design. The way he designed is just perfect, the colors the placement everything. This is the first time I saw a colorful parking, usually parking are colorless or only black, white and grays. Axel Peemoller made this parking so playful, and the way he placed the words is just perfect . He won a lot of prizes on this project .

RSA Project "Logo Sketches 1 "

RSA Project " color palettes "

RSA Project "Fonts .."

Pentagram

Pentagram 

Pentagram is a designed studio in london , 5 designers working together , Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky . Currently pentagram has 19 partner-designers in 5 cities each managing a team of designers.

I think Pentagram marketing plan is really good . this is the way they market themselves first , by being international and accessible ,  they started from one country and now they have 5 offices in different countries and this is one of the things that made there business bigger and more easier for the companies to work with them . Second is the designers , architects and artists working with them are all the best in their fields and really famous . Third , they published a lot of books about design and that made them well known designers internationally . fourth , There website is really amazing ,simple  and well designed . It really looks professional and easy to access and when you read the " about " page you feel the confidence and the power of this group . and also there is a new button that shows you all the new stuff they uploaded . also the entrance page filled with the designs they made for big companies is a good idea to grab more companies. fifth , pentagram have a monthly newsletter which is really useful . sixth , the design talks , exhibitions and workshops in different countries marketed them well . the talks was really big and effective . seventh , the videos , tutorials on youtube or cd's are so helpful, everyone anywhere can watch them and it also a part of the marketing plan . eighth , pentagram are really active on the social media networks such as twitter and Facebook and that made them really popular among the young people also not only the big companies .