Pentagram

Pentagram 

Pentagram is a designed studio in london , 5 designers working together , Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange and Mervyn Kurlansky . Currently pentagram has 19 partner-designers in 5 cities each managing a team of designers.

I think Pentagram marketing plan is really good . this is the way they market themselves first , by being international and accessible ,  they started from one country and now they have 5 offices in different countries and this is one of the things that made there business bigger and more easier for the companies to work with them . Second is the designers , architects and artists working with them are all the best in their fields and really famous . Third , they published a lot of books about design and that made them well known designers internationally . fourth , There website is really amazing ,simple  and well designed . It really looks professional and easy to access and when you read the " about " page you feel the confidence and the power of this group . and also there is a new button that shows you all the new stuff they uploaded . also the entrance page filled with the designs they made for big companies is a good idea to grab more companies. fifth , pentagram have a monthly newsletter which is really useful . sixth , the design talks , exhibitions and workshops in different countries marketed them well . the talks was really big and effective . seventh , the videos , tutorials on youtube or cd's are so helpful, everyone anywhere can watch them and it also a part of the marketing plan . eighth , pentagram are really active on the social media networks such as twitter and Facebook and that made them really popular among the young people also not only the big companies .