Task 6 "Product packaging"

Packaging design is important in marketing terms. This essential marketing component greatly influences customers and buyers on one product over another. Colorful, creative and insightful designs on packages definitely impact our minds and that is how marketers often induce us to make irrational buying choices (based on our feelings and taste) rather than well-thought ones. That is why the role of packaging design has such strategic significance in marketing and sales and is even more important than we could ever think.

In times of booming globalization and market competition, to win more competitive advantages over rivals, top players creatively develop effective packaging designs that exclude standard approaches to the idea of conventional packaging. Packaging has become important means to show the unique qualities and features of a product. Namely owing to the art of packaging design some products stand out from the rest. A product is what we consume, while packaging is what inspires us to buy a product.

The role of a good packaging designer is really important. First of all the approach to packaging should be ultimately creative. The messages should work with the colors, signs, logos and other unique features of a product. Furthermore, packaging designer should monitor the market for similar products and offered designs to come up with something unique, impressive, and inspirational. Finally, it is worthy to note that the products of less quality and less marketed brands can be effectively sold owing to the creative marketing and packaging. 

 PepsiCo Launches Groundbreaking Pilot Program 

 to Reduce Carbon Footprint of Tropicana

 Tesco to label own-brand products with carbon footprint

            A carbon footprint is an essential component that should be utilized on all packaging designs as it reminds buyers about CO2 emissions. Finally, the concept of green packaging should be promoted as far as possible as it addresses important environmental concerns to the society. Many signs utilized on packages serve as influential reminders of the producers’ eco-friendliness.