london collage of communication "task 2"

2.

London collage of communication

Designed by: Morag Myerscough

Myerscough trusts that way-finding is not solely about a series of signs, but also with bringing out the narrative in the built environment. This assists in enhancing the physicalfamiliarity.

 Morag Myerscough’s Environmental graphics is so good . She combines formal graphic-design methodologies (typography, image-making, color theory) with highly individualist craftabilities. In 1993, she started her work . 

London College of Communication environmental design was designed by her. I like the way she designs everything.When you enter the college, you feel that this is an art school.She passes her communication to the students in an amazing andcreative way. It makes you feel that everything is perfectly connected. The way she placed the design on the walls isimpeccable. I wish our university was the same.

Merchant Square office "task 2"

1.

Merchant Square office

Designed by: Bostock and Pollitt

This design won an environmental design award in 2011,and it is on d&ad annual. The challenge in this project was toalter discernments about how to market a commercial office building. Their work was inspired by pop-up art exhibition. It is like a three-dimensional brochure.  This can easily changepeople's perspective on how a commercial office buildingshould be.

This is one of the best environmental designs I have ever seen. When I read about their solution for the challenge and the way they worked on it, I found it amazing. The creativity involved embraced thinking outside the box. When I first saw it online, I admired it and thought of doing anything possible to make it my future workplace. The colors, materials and sizes used blend perfectly.

Helvetica "task 1"

Helvetica

Max Miedinger and Eduard Hoffmann designed Helvetica at the Haas type foundry in Switzerland in 1957(Haas’sche Schriftgiesserei). Haas was controlled by the type foundry Stempel which was in turn controlled by Linotype. Helvetica can now be found everywhere from corporate logos, billboards, product packaging, andwebsites to smart phone applications. Helvetica’s sleek lines and modern sensibilities make it suitable for almost every possible application. Helvetica was probably designed for wide applications, thus, it doesn’t give any impression. It is simple, elegant, and a modern classic and I especially like it because it is quite user-friendly.

Century Gothic "task 1"

Century Gothic

​Century Gothic is based on a design Sol Hess createdbetween 1936 and 1947. While Century Gothic retains the basic design of the 20th century, it now has an enlarged ‘x’ height and widths that are compatible with ITC AvantGarde Gothic. In other words, it has been slightly modified to fit the characteristics of modern digital systems. The design has been influenced by the geometric style sans serif faces that were popular during 1920s and 1930s.

​Century Gothic is suitable for a variety of purposes such as headlines, general display work, and small quantities of text, particularly in advertising. It is also perfect for children books, school textbooks, and other teaching materials. In addition, it is also suited to websites and various digital applications.

​The characteristic I like most about this font is its simplicity and clarity. This simplicity is what makes it suitable for young audience because it is easy to read, even in long texts. Since this font fits almost everywhere, space is rarely an issue. Moreover, it also fits in well with modern Arabic fonts which means it has application across cultures.