Helvetica
Max Miedinger and Eduard Hoffmann designed Helvetica at the Haas type foundry in Switzerland in 1957(Haas’sche Schriftgiesserei). Haas was controlled by the type foundry Stempel which was in turn controlled by Linotype. Helvetica can now be found everywhere from corporate logos, billboards, product packaging, andwebsites to smart phone applications. Helvetica’s sleek lines and modern sensibilities make it suitable for almost every possible application. Helvetica was probably designed for wide applications, thus, it doesn’t give any impression. It is simple, elegant, and a modern classic and I especially like it because it is quite user-friendly.
No comments:
Post a Comment