Wednesday, 29 January 2014

Century Gothic "task 1"








Century Gothic

Century Gothic is based on a design Sol Hess createdbetween 1936 and 1947. While Century Gothic retains the basic design of the 20th century, it now has an enlarged ‘x’ height and widths that are compatible with ITC AvantGarde Gothic. In other words, it has been slightly modified to fit the characteristics of modern digital systems. The design has been influenced by the geometric style sans serif faces that were popular during 1920s and 1930s.

Century Gothic is suitable for a variety of purposes such as headlines, general display work, and small quantities of text, particularly in advertising. It is also perfect for children books, school textbooks, and other teaching materials. In addition, it is also suited to websites and various digital applications.

The characteristic I like most about this font is its simplicity and clarity. This simplicity is what makes it suitable for young audience because it is easy to read, even in long texts. Since this font fits almost everywhere, space is rarely an issue. Moreover, it also fits in well with modern Arabic fonts which means it has application across cultures.


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